It's been a while since our last interview with a team member. Today, we'd like to introduce a significant person who stands behind every newsletter you receive and every strategy designed to attract new investors. It is Karolina Tomaševičė, the Chief Marketing Officer of hive5. With nearly a decade of experience in marketing and a unique approach to community building, Karolina plays a key role in shaping hive5's brand, connecting with clients, and driving the platform's growth. Here's an inside look into Karolina's journey, principles, and vision for hive5.
Tell us briefly about your work experience.
"I've been in the marketing field for almost ten years, specialising in diverse industries and responsibilities. At hive5, my role involves managing the brand, attracting new customers, retaining loyal investors, and leading market research efforts to keep our strategies side by side with investor needs. Additionally, I'm deeply involved in digital marketing—developing and executing strategies to increase engagement and growth. My career before hive5 included being Head of Digital Marketing at PeerBerry, where I learned a lot about cross-channel strategy, digital communication, and optimising performance based on data insights. From these experiences, I always use data to guide decisions, which, I believe, drives my approach to growth at hive5."
What personal values or principles guide your daily decisions?
"Honesty, trust, and transparency are the key aspects of my decision-making. In the investment world, these values aren't just important—they're essential. I want to ensure clear and transparent communication with our investors and partners, which builds the foundation of long-term trust. I'm also committed to continuous improvement, finding ways to simplify processes, and gradually integrating innovations. While we're still progressing with some upcoming projects, these innovations are rooted in these core values, which we'll carry forward as we expand."
Which daily task do you enjoy the most in your role?
"What I enjoy most is building connections and investors' community. It's incredibly rewarding to see our Telegram community grow, welcome new investors, and attract new partners who trust in us. Watching the hive5 family grow and seeing people feel confident and engaged is a big sign that we're moving in the right direction. In this field, it's not a one-time transaction but about building lasting relationships. Knowing we're creating something impactful motivates me every day."
In moments of challenge or uncertainty, what personal traits or skills do you rely on to keep hive5 on track?
"In the fast-paced fintech industry, circumstances can change rapidly. For me, objectively assessing a situation and, if necessary, quickly shifting our strategy is key to driving the platform's growth. I rely on objectivity and flexibility to consider new information and adapt to changing circumstances. These traits allow me to guide our marketing efforts and help the team stay aligned, even when we face unexpected challenges."
What, in your opinion, makes hive5 stand out among other platforms?
"Hive5's uniqueness lies in its people and its openness. Our shareholders and team have long-standing experience in fintech, bringing professionalism that inspires trust. We believe in easy accessibility, where both myself and our CEO, Ričardas Vandzinskas, are reachable on social platforms, ensuring our community knows we're just a message away. Unlike large corporations, we aim to keep communication direct and open. Additionally, we offer competitive interest rates and maintain an impeccable record—no loan on our platform is delayed. Our strategy is built on transparent communication, which makes hive5 not just a platform but a trusted investment partner."
Karolina Tomaševičė's huge commitment to honest communication and investors' community building has played an essential role in hive5's success and growth. Her dedication to each task, approaching every detail as a vital component of our success, sets a high standard for those around her. We are very proud to have her driving hive5 forward
